Vidya Balan is one of the actors who are known for bringing powerful women characters to life. But not only is her talent a topic of conversation, her style is something that we all can’t help but notice. If you’ve been wanting to bring that sense of empowerment in your life by dressing like her, here are 5 women-led fashion brands we found in Vidya Balan’s closet.
1. Myoho Clothing by Kiran Jaisinghani & Meghna Himmatramka
Myoho was founded by Kiran Jaisinghani and Meghna Himmatramka in 2007. The primary aesthetic of this brand is soothing earthy tones and subtle embroidery on handloom fabrics like silk, cotton, and chanderi. They also use traditional block printing techniques to create their looks, just like in the chanderi Panelled Jacket Top Set Vidya has worn here. In 2024, their ‘Reverie Collection’ meant for the summer has dresses, kurta sets, and co-ords, and the festive collection ‘Tales of Radha’ consists of sarees, lehengas, jacket sets. and more. While Myoho is solely for occasion wear, a sub-brand named ‘Eso’ was established in 2020 that offered lounge-wear for women, and kids between the ages of 3-10 years.
2. The Pink Potli by Deepa & Pranati Mansukhani
Founded by the mother-daughter duo Deepa and Pranati Mansukhani, The Pink Potli is a fashion brand offering potlis and clutches. From the process of making the bags to embroidering them, every piece is completely handmade by the skilled karigars. This women-led brand has a variety of colors for you to choose from, like the classic silver or gold (like what Vidya has chosen to carry here), and even in the pastel and jewel tones. You won’t find a dearth in patterns either, though intricate florals made with pearls and sequins dominate the designs. Your occasion wear will not lack in any way with the traditional and modern potli bags from this brand.
3. Gopi Vaid by Gopi Vaid & Arnaz Soonawalla
The enduring friendship of Gopi Vaid and Arnaz Soonawalla led to the establishment of the fashion brand Gopi Vaid in 2003. Though it started with just hand-blocked kurtas and tunics, this brand has become a luxury ethnic wear that is found in many celebrity closets. You’ll find sophisticated traditional designs in all of the attire options they offer like skirt sets, co-ords, and more. The pieces offered by this women-led brand have gota work and delicate embroidery with sequins just like in the Meira Anarkali Set Vidya is wearing here. Some other pieces also have vibrant adornments like tassels and pompoms. They also promote sustainability by employing the same karigar families that worked in Gopi’s mother’s atelier.
4. Ritika Sachdeva
Ritiki Sachdeva’s self-named brand is the go-to jewelry brand store for celebrities. It started in 2007, and offers a versatile collection of earrings, necklaces, bangles and more that are affordable and suited for any occasion. These tribal and ethnic pieces are designed by Ritika herself, and are made with brass that is then plated with silver or gold. The chunky bangles and bold, large dangle earrings seem to be the main attraction of this brand. The latter were even chosen by Vidya to wear to the Bhool Bhulaiyaa 3 promotions. If you’re looking for jewelry for a particular occasion, they even offer customizations catering to your specific needs.
5. Sav Lamba by Savleen Lamba
Stepping away from the world of ethnic, the last brand on this list is Sav Lamba, which offers a wide range of jackets and suits perfect for any formal event. Stylist and female founder Savleen Lamba established this brand after working in the fashion and film industry for 5 years. Sav Lamba offers a range of attire like pant suits, co-ords, jacket sets, dresses and more. They provide a twist on the professional wear by pairing formal jackets with playsuits, shorts, dresses, or skirts, apart from giving you the quintessential suit designs in different colors as well. Vidya Balan in their black blazer with slit skirt is the perfect example of their iconic style.
Vidya Balan has been an icon in the world of fashion for many years so it is only fair that her style is emulated by all of us. And with this list of Women-Led Fashion Brands she has been supporting, you can get started right away!
Also Read: Your ultimate color guide to build a chic and classy wardrobe
Also Read: 10 Women-Led Indian fashion jewelry brands of all budgets to light up your festive look