Imagine you’re sipping on your favorite morning cup of tea, and as you scroll through your feed, you see a new brand. It’s fresh, has good products, and is led by a fierce, passionate woman. You visit them and hit “Buy Now,” thrilled to support a fellow woman who is building something of her own and breaking barriers. But what if we told you that your impact could go even further than that single purchase? Supporting women-owned brands doesn’t end at checkout – it’s a ripple effect that starts with us.
Supporting Women-led businesses is more than just buying from them. They need Visibility! This visibility can go a long way to help them in their business growth. And, one of the easiest ways to help them gain visibility is to promote them as much as possible.
When you buy from women-led brands, you have the power to contribute to their growth by spreading the word. So, here are 3 ways you can promote women businesses and help them gain the visibility they need and deserve.
1. Leave them a Thoughtful Review
This is one of the simplest yet most impactful ways to support a women-owned brand. Reviews hold a lot of power in influencing shoppers. According to recent studies, over nine out of ten customers read product reviews before making a purchase. So, your words could tip the scales in favor of a small business.
You can leave a thoughtful review for them on their social media, website, or even on Google. You can also leave reviews on business listing platforms or marketplaces where their brand might be present.
Smart Tip: While writing your review, highlight specific product features or service that impressed you the most. You should also highlight the fact that it is a women-led business. And, if it has a unique mission or backstory, include it in your review.
Another way is to share about your experience with the brand and their product in their Social Media Post Comments. This can instantly get noticed by people who might already be interacting with the brand or who might be thinking of making a purchase from it.
2. Share it on Social Media
At present, social media is one of the biggest powerhouses to promote women businesses. Thanks to platforms like Facebook, Instagram, and WhatsApp, it is easy to share your love for a women-owned brand with a wide audience instantly. Study has shown that over a third (38%) of consumers are discovering brands through social media platforms, which is more than search engines (37%) and TV ads (35%). Other studies have also revealed that 90% of consumers resort to social media for guidance on purchasing and to get information about brands.
By creating a post, story, or reel about your recent purchase and tagging the brand in it, you can introduce that women-led business to your followers. If you have a public account, such a post or story can reach other people as well beyond your network.
Smart Tip: On social media, make sure to use hashtags such as #womenowned #womenled #supportwomenbusiness #supportlocal and such to increase the reach of your Post or Story. You can also take it a step further than just highlight the product, like share your experience shopping from a woman-owned brand, their service, and your choice to support women businesses.
3. Spread the Word about them in Your Groups
Personal recommendations are extremely powerful, especially within network groups and communities. According to research, 92% of consumers trust recommendations from friends and family over other forms of advertising. Even 83% of marketers themselves believe that word-of-mouth marketing increases more brand awareness than any other tool.
Whether it’s your kitty group, book club, workplace chat, parenting group, or professional network, sharing your experience with a women-owned brand can lead to valuable new customers. If you are part of any WhatsApp Networking groups and anyone asks for referrals or recommendations.
Smart Tip: If the brand offers any referral or discount codes, share those with your group to encourage them to try it out. Another smart way to promote women businesses is to choose their products for gifting. Whether for special occasions or holidays, giving gifts from women-owned brands introduces them to new people in a beautiful and memorable way.
Buying from women-owned brands goes beyond just making a purchase. It is a statement you make that shouldn’t stop at checkout. By promoting women businesses you help their brands grow and thrive. So, the next time you shop, think about the ways you can spread the word and empower the women entrepreneurs behind them.
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