Winter Wardrobe Refresh: 5 Homegrown, Knitwear Brands to Keep you Cozy and Chic

The hot steaming mugs of coffee, the everpresent excuse for cuddling, and the cute knitwear; that really is what winter life is all about. If you are bored of the old sweaters and jackets, and are looking for some great knitwear brands for women, look no further. Here are 5 women-led knitwear brands for you to really get your aesthetic sorted in any budget that you have.

1. Khajoor by Muskaan Soni

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Khajoor was founded by Muskaan Soni in 2022 who had found her passion for Indian craftsmanship while growing up in Jaipur. This woman-led brands’ products, like cardigans, scarves, beanies, and sweater vests, are all made by the artisans of India in fabrics like recycled cotton, and wool. They take a sustainable approach to production by sourcing their fabrics locally, promoting the textile industry, especially the women that are a part of it. The knitwear is predominantly in earthy tones like green, beige, and mustard, and is made while keeping your health in mind, as they use azo-free dyes. Check out their website to browse their collection of knitwear in different prints and styles.

2. Peoli by Vasanthi Veluri and Abhinav Dhoundhiyal

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Vasanthi Veluri and Abhinav Dhoundhiyal co-founded Peoli, an Uttrakhand-based knitwear brand for women and kids in 2015. You’ll find products like cowls, pullovers, scarves, gloves and socks here in a myriad of color options like indigo, magenta, and olive on their website. The soul of this brand lies in the sustainable and eco-conscious decisions they make at every stage of production. Collaborating with around 100 women artisans who want to earn a livelihood, and letting them work from home brings you knitwear that has a cozy vibe to it. Sourcing their fabrics like wool locally, and producing their dyes through harvested rainwater that is heated through solar power are other great steps this brand takes.  

3. Meko by Mehak Khosla

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Mehak Khosla is the founder and creative director of Meko, a knitwear brand for women that provides options without the bulkiness that usually comes with it. Their hand knitted products like co-ords, dresses, trousers, and different styles of sweaters are made to order, promoting the concept of slow fashion. You will find that the designs of this woman-led brand showcase their creativity through duotones and stripes. Vibrant colors like pink, orange, blue and green make up the majority of the palette here. The materials like cotton and recycled cotton are locally sourced to promote sustainability. Visit their website to find your new favorite knitwear. 

4. Studio Medium by Riddhi Jain

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If you are looking to up the ante in your layering game, Studio Medium founded by Riddhi Jain in 2017, is for you. The handloom range of jackets are made by the artisans in New Delhi, Gujarat, and West Bengal. Studio Medium is one of the knitwear brands for women that offers unique attires with abstract prints in soothing tones of colors like green, blue, and pink. Using fabrics like organza, cotton, and net, they make outerwear inspired by the paintings of Monet, adding to the whimsical aesthetic that spans the entirety of the collection. Their minimalistic and subtle attire can be found on their website for you to browse. 

5. OhKu Studio by Prerna Nainwal 

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OhKu Studio, this Uttrakhand-based knitwear brand for women was founded by photographer Prerna Nainwal in 2022. It is a manifestation of her mother Geeta’s teachings of knitting and crocheting that she received during her childhood. You can find knitwear products like vests, crop tops, scarves, even saree and t-shirts here. Geometric prints in vibrant colors, or soothing undyed tones of beige, all of your aesthetic needs will be fulfilled at OhKu Studio. They work with the local women artisans, promoting their craft and providing a stable livelihood to them. Their knitwear made with fabrics like pure cotton and mulberry silk can be found here

This winter season, your aesthetic will speak for itself when it comes from women-led brands like these that have such a wide range of styles for you to choose from. Not only would your knitwear pieces be beautiful but they’ll all be made right in the country while supporting the artisans and their craft. It’s a win-win!

Also Read: 5 Women-led, homegrown fashion brands in Madhuri Dixit’s wardrobe worth bookmarking

Also Read: Renting Vs Buying a Home – I’m a Financial Planner and here’s what I’ve been doing for the last 12 years

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