When it comes to investing in your self-care, it is about time to make a conscious shift towards clean and natural products. Products that are safe and non-toxic for your skin, but also great for the environment.
Clean and natural beauty market in steadily growing, with a number of amazing Homegrown brands that we feel should be on your watch-list, especially as these are all led by women entrepreneurs. Well, if you love Forest Essential and Kama Ayurveda, then here are 5 clean and conscious Women-led beauty brands that you should check out.
#1. Indulgeo Essentials
Founded by Supriya Malik, under the guidance of her mother Seema Arora in 2016, this is brand where you find Ayurveda-backed products. This organic, skincare brand aims to provide effective solutions for common concerns like hair loss, pigmentation and acne. It started from a very personal story, as Supriya who had suffered from alopecia for years, had tried all kind of medicines. She realized that what worked best for her were concoctions made from natural ingredients, and this led her to envision an entrepreneurial journey. They have a wide range of products for face care, hair care and body care.
#2. Earth Rhythm
A clean skincare brand that started out with a personal mission behind it. Mompreneur Harini Sivakumar, started Earth Rhythm from her home with the idea to break the clutter of chemical-based skincare market. She wanted something that is natural and safe for everyone and when she failed to find something that works for her, she set out to make it herself. Earth Rhythm is an ECOCERT-certified brand that uses organic and natural ingredients and sustainable practices. And their products are clinically and dermatologically tested to maintain highest standards.
#3. Tatha
Tatha started by Divita Kanoria’s strong passion for aromatherapy and its amazing health benefits. With the tagline of “Nature’s Blessings”, Tatha boosts to be India’s only brand to offer plant stem cell-based skincare products. Mixing ancient wisdom with modern innovations, here you will find chemical-free products with stem cells from plants like Centella Asiatica (boosts collagen, calms, heals), Vigna Radiata (Fights aging, hydrates, evens tone), and Pyrus Malus (revitalizes, regenerates, brightens). Their product range includes serums, face washes, hydrosols, creams, scrubs, sunscreen, massage oils, ittar, perfume, and even eco-friendly candles.
#4. Secret Alchemist
Talking of women-led beauty brands, we cannot skip this one. Secret Alchemist has been founded by mother-daughter duo Sumi and Ankita Thadani. They use ethically sourced herbs, essential oils and botanicals to create their skin and hair care products. This family-owned brands boosts of 30 year of legacy behind it. They have Skincare gels addressing issues such as pigmentations, acne scars and pimples; and their hair oils tackle issues like hairfall, dandruff and anti-greying. Apart from these they have a range of wellness oils and roll on, to relieve anxiety, migraine, joint pain, pre-menstrual tension, and more.
#5. Daughter Earth
Sustainability is not just a trend for this beauty brand, it is a deep-rooted mission. Founded by Prasanthy Gurugubelli, Daughter Earth is a vegan, cruelty-free, and clean brand which combines biochemistry with ancient wisdom of Ayurveda. They have a range of plant-powered skin and hair care, as well as makeup products. All the ingredients are ethically sourced from pure habitats that are harvested by fair trade practices. Even the packaging of the products is done keeping sustainability in mind.
So, make sure to check out these homegrown, women-led beauty brands that are championing sustainability and clean skincare in India.
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