When it comes to fashion, some brands go beyond just clothing—they tell stories through their fabrics and designs. This is something you will relate to when you see the Instagram of actress Rasika Dugal. Each of the looks of Mirzapur star not only highlights her grace, but also the craftsmanship of some of India’s finest homegrown fashion brands, especially when it comes to her sarees.
So we decided to go diving into Rasika’s closet and we found some amazing women-led, homegrown fashion brands that you would love to bookmark as well.
1. Injiri by Chinar Farooqui
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The gorgeous Chikankari and Bandhni Silk Saree that Rasika wore for Mirzapur Season 3 promotions definitely turned heads, and made us go searching for this brand instantly. Founded by Jaipur-based Chinar Farooqui, Injiri is a slow fashion brand that celebrates traditional hand-weaving and many other artisanal practices. The monochrome saree chosen by Rasika, is one such example where they combine two traditional Indian textiles – Chikankari from Lucknow and Bandhani from Gujarat – with such precision, skill and beauty. What’s more? Injiri is not just a clothing brand, here you will also find home textiles. So, more than one reason to check it out.
2. Megh Studio by Meghna Doshi, Mahima Doshi and Kavisha Doshi
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When we saw this saree on Rasika Dugal, it caught our eye not just because of the bright color that suited her so well, but the simple work on the saree. And guess what we discovered with some deep-dive – this is a hand-painted saree. Rasika is seen here donning the brand’s half daisies chiffon hand-painted saree, which she so gracefully paired with a statement piece choker. Everything about this women-led brand is hand-painted, be it their sarees or lehengas or suits, making it definitely stand out.
3. Diksha Khanna
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If you want a traditional attire that looks anything but traditional, then this one is for you. For the opening night of the Jio MAMI Mumbai Film Festival, Rasika chose a unique Denim Maze Sari by Diksha Khanna. And did she ace the look or what! Rasika completed her look with a black sleeveless top, paired with elegant earrings and matching statement piece bracelets. Diksha Khannna is an alumni of NIFT Delhi and School of Textiles and Design, University of Leeds, UK. It was her fascination and love for textiles that she explored with her brand, especially Khadi Denim, organic cotton, silk and wool, which are all directly sourced from the weavers.
4. Baise Gaba by Reena and Ruchi Kakralia
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Simple and stunning, are two perfect words to describe Rasika Dugal in this polka dot printed chiffon saree by this women-led brand, paired with a bralet blouse boasting of multicolor braided detailing. If you want to stand out in the sea of colors and heavy party wear sarees, then you might want to try something like this. The brand Baise Gaba has been founded by sisters Reena and Ruchi, with the idea to showcase and celebrate Rajasthani handcrafted techniques in their work. Baise in Rajasthani dialect means “outfit,” while “Gaba” represents “clothes,” encapsulating the brand’s essence perfectly.
5. Archana Jaju
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Rasika was seen wearing an Archana Jaju threadwork saree from the designer’s Gul-E-Laal collection. Archana Jaju is a designer who is known for bringing a combination of handloom and handicrafts of India in her work. Rasika looked effortlessly glam in the mustard colored, chiffon saree, paired with hand-painted kalamkari blouse featuring mirror work embroidery. This Hyderabad-based brand is a favorite for sure among many celebs and influencers, including Bollywood divas like Madhuri Dixit, Kajol, Rakul Preet Singh, Kalki Kochelin, and many more.
So, bookmark these stunning women-led saree brands led that we found thanks to vivacious and talented Rasika Dugal for your next shopping spree.
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