The time has come to be serious about your aesthetic for the festive season. The usual suits and sarees are a thing of the past and you need something better, something unique to really make your look memorable. After all, why should only the fireworks dazzle everyone with their glitz and shimmer?
So, if you’re ready to elevate your vibe for the festive season, here are 5 women-led ethnic brands that will leave you the center of everyone’s attention.
1. House of Rirasa
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House of Rirasa was founded by Ridhima Chadha, Rachna Chadha, and Savleen Kohli and was inspired by the concept of ‘Navarasa’, or the nine emotions that influence our lives. This women-led brand gives you the opportunity to dress in ethnic wear without letting go of the convenience of modern wear.
In sophisticated colors like beige, mustard, coral and more, they offer kurta and pant sets, shararas or skirts with a blouse and jacket, and co-ord sets with ghunghroo bralettes. Their pieces are all made in India, and they offer customization for the outfits to help your festive look fit you just right. If you’re not a fan of online shopping, visit their stall at the Bazaar Exhibition organized by Women Listed on 17th October in Delhi.
Price Range: Rs. 2,999 to Rs. 22,999
2. Seeaash
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Seeaash, founded by Seerat Jain in 2018, is a homegron brand with a team which is women-dominated. They have a carousel of lehengas, kurta sets, sharara sets and more in jewel tones, like emerald, sapphire, and ruby, as well as pastel colors like sage, and ice blue. Seeaash also has a collection of kurtas, jackets, pants etc. for men.
Many celebrities like Shilpa Shetty, Soha Ali Khan, and Vidya Balan have even been spotted wearing outfits from this brand. Whether it’s their custom print ‘Sindh’ that adorns your outfit, or the scalloped edges that add dimension, your festive look will surely shine.
Price range: Rs. 5,500 to Rs. 76,500
3. Ruchi Kamboj
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The eponymous brand of Ruchi Kamboj brings a variety of suits, sarees, and sets of jackets with skirts or pants to the table. Each outfit has a distinct embroidery or texture incorporated in the design that will make you stand out from the crowd. You can experience it yourself at the upcoming Women Listed Bazaar exhibition as well.
On top of the quintessential traditional wear like lehenga sets or saree sets, they also offer modern outfits like dresses or pant suits with the same ethnic aesthetic. Their collections like ‘La Mer’ which focuses on the textures akin to the ocean waves, or ‘Raya’ which has embellished beads and sequins make for perfect festive wear this season.
Prince range: Rs. 39,990 to Rs. 89,990
4. Warra
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Founded by Srishti Gurwara, Warra is a brand for the glitter and glamor lovers. This brand brings ‘minimalism’ and ‘celebration’ together with collections like their monochrome sarees with sequined and beaded blouses, or their sets in soothing colors embellished with zari work in ‘Pret’.
Apart from your usual suits and sarees, you can also find kaftans, and cape sets here as well. Their pieces made with velvet fabric in bold jewel tones will definitely add a regal vibe to your look for the festive season.
Price range: Rs. 8,500 to Rs. 89,000
5. Bhav by TGC
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Bhawna Malhotra’s The Grooming Collection, or TGC, was established in 2022. If you’re looking for vibrant floral prints for your look, this is your one stop shop for it. Their abundant collection of kaftan sets, garara sets, saree ensembles and more, use ruffles or asymmetric fabric to add to the shape of your silhouette.
TGC has a zero-waste policy to reduce carbon footprints, making it a sustainable choice. Every piece boasts of an intricate embroidery, and bursting with festive colors. Visit the Women Listed Bazaar exhibition, in Delhi, to get a glimpse of their festive collection.
Price range: Rs. 999 to Rs. 20,000
This festive season, make sure your outfits rival the glamor of lights and diyas. Bookmark this list of women-led ethnic wear brands and their exhaustive collection that we have found just for you!
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