Put away your kids’ report cards because all that matters now is their outfits for this festive and wedding season. With your own Banarasi saree and fashion jewelry sorted, you can finally devote your time in finding the perfect outfit that will make your child the bright, little star of the neighborhood.
Whether it’s for your own kids, or for your nieces and nephews that you have vowed to spoil, you will love these 5 women-led ethnic wear brands for kids.
1. P&S co by Pooja Kanoria and Salauni Bihani
Pooja Kanoria and Salauni Bihani are sisters who founded P&S Co in 2017. This brand has a variety of options for kids between the ages of 0-3 months to 16 years. Here you will also find Jamna sets for infants in festive colors, like mustard and red. Girls can get ghagra sets, lehengas, kurta sets, and co-ord sets, while boys have the options of kurtas, dhotis, sherwanis, Nehru jackets, and pyjamas. Here you will find designs with intricate embroidery, geometric, floral, and animal patterns, and even sequin and mirror work. This women-led brand offers customizations, and twin versions of the same outfit for kids as well as the parents. It has even been chosen by celebrities. Boris Johnson’s kids were seen wearing P&S co outfits to Radhika Merchant and Anant Ambani’s wedding.
Price range: Rs.2,250 to Rs.11,550
2. Mai maaii by Riddhi Sharma Bhardwaj
Mai Maaii was founded by Riddhi Sharma and was originally a saree brand, which later started its own kids line called ‘Little Looms’. The clothes are made in the same fabric as the sarees, and cater to the ages of 0-11 years. The female founder Riddhi is a mom herself, and wanted to ensure that kids everywhere had options in attire just as good as the adults. For girls, you can find sophisticated kurta sets and sharara sets in colors like yellow or blue. And for boys, you will get embroidered kurta sets, and jackets. This brand also offers customizations to ensure perfect fitting for your child.
Price range: Rs.1,795 to Rs.3,499
3. Mi Dulce An’ya Organic Kids Neha Garodia
Mi Dulce An’ya Organics is an all-organic-cotton brand for kidswear. Neha Garodi founded this company when she faced the issue of finding quality material clothes for her own kids. Looking for quality and variety in ethnic wear brands for kids, then this one offers a wide range of options for girls and boys between ages of 3-12 years, and babies between 0 to 24 months of age. Bandhgalas, or Kurtas with gota work, ombre shaded for boys, and mirror work embroidery in lehengas and shararas for girls are the highlights of the collection. Neha has made sure her cotton fabric is Global Organic Textile Standard (GOTS) certified and uses only recyclable material for their packaging. On top of caring for the environment, they also train and employ differently abled women in the workforce.
Price range: Rs.3,500 to Rs.6,944
4. Mockingbird Kids Wear by Veenal Punjabi
Mockingbird Kids Wear was founded by Veenal Punjabi in 2018 and is an ethnic-only brand for kids. They offer clothing for kids between the ages of 0 to 8 years. Celebrities like Mira and Shahid Kapoor, and Neha Dhupia have been spotted wearing the twinning sets made for both the child and the parents from this brand. This ethnic wear brand prioritizes comfort by adding cotton lining, so the embroidery doesn’t irritate the delicate skin of the children. Their designs are mostly made with Chanderi fabric, in pastel colors, and have delicate embroidery work that adds a luxurious touch. Kurta sets for boys, and gharara sets for girls with matching potli bags are their bestsellers.
Price range: Rs.4,000 to Rs.8,300
5. Sher Baccha by Rehat Brar
Sher Bacche was founded by Rehat Brar during the pandemic. It is inspired by the prints and patterns of the wild and incorporates those in their designs. They have quirky names for their ethnic attires like ‘Mera Raja’ or ‘Jigar Ka Tukda’ for boys and ‘Chhoti Si Jaan’ or ‘Chand Sa Mukhda’ for girls. Sher Baccha offers kidswear between the ages of 0-14 years. All of the embroidered festive wear has cotton lining as well. You will find vibrant colors in gararas for girls, and embroidered animals on kurta sets for boys here.
Price range: Rs.4,000 to Rs.9,000
This festive season your children will look just as chic as any other other adult out there. Armed with this list of women-led ethnic wear brands for kids simply enjoy shopping from the comfort of your home!
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