With growing consciousness around sustainability worldwide, it is also time for us to become more mindful of our shopping habits as well. In a world filled with fast fashion, sustainable fashion brands come as a refreshing wave. India too is not left far behind when it comes to the rising wave of eco-friendly fashion.
We found 7 women-owned casual wear brands that you would love to add to your wardrobe. These homegrown brands are not only championing sustainability at all levels, but will also make you fall in love with the idea of going organic with their designs.
Upasana by Uma Prajapati
Karl Off White Lotus Embroidery Dress
Upasana is a conscious clothing brand that was founded by Uma Prajapati, in Auroville, Tamil Nadu in 1997. Their collections are made of organic cotton, khadi and silk as well as upcycled fabrics. The brand is a handloom lover’s dream come true as it partners with local weavers and artisans. Even the dyes used for the coloring are all natural. Being a strong believer in upcycling, they use fabric scraps to create clothes full of symmetric and geometric patterns. From tops, kurtis and jackets to free flowing organic cotton, indigo dresses, the brand offers smart and functional casual and workwear for modern Indian women.
Price Range: INR 1000-24,900/-
B Label
Mellow Top & Marigold Pants
Alisha Sachdev started her journey as a designer and entrepreneur with B Label when she realized the potential of hemp as a sustainable, eco-friendly fabric. Hemp is stronger and more durable than cotton and is also UV resistant. Not just the fabric, they also use azo-free dyes and ethically sourced buttons made from coconut husk, mother of pearl and corozo. You must check out their co-ord sets that are perfect for any casual outing, whether you are going for a sophisticated look or a relaxed vibe.
Price Range: INR 2000-9000/-
The Terra Tribe
Nara Front knot Shirt
Inspired by the Latin word for Earth, Terra Charmee Ambavat founded The Terra Tribe. It is a complete plant-based clothing brand, with locally manufactured Tencel fabric derived from the wood pulp of the eucalyptus tree. To further the idea of sustainable fashion, they use plant based dyes and trims made from recycled metals. If you love shirts in soft, earthy tones, then you must bookmark this brand, because it has such an interesting variety including wrap shirts, front knot shirts, and shawl collar shirts.
Price Range: INR 3000-10000/-
B77
Ecru Fiona – Embroidered Dobby Shirt
B77 by Rachna Sarup with the motto ‘Consciously Styled for Life’ aims to break the myth that slow fashion is boring. It believes in integrating technology with sustainability. From sustainable cotton and bamboo to georgette and satin, B77 uses premium, organic fabrics. If you are looking for dresses and tops that can be perfect for both casual outings as well as casual Fridays at work, you must check out the B77 collection.
Price Range: INR 2,277–5,777/-
Sui
Palm Promenade Hemp Denim Dress
Sui was started in 2016 by Mahima Gujral Wadhwa, who calls herself a “Green Hearter.” They use all organic fabric, including their own home fabric which is handspun, handwoven organic cotton, created in collaboration with Women Weave, an NGO focusing on women empowerment in the handloom section. On their website you can shop based on the fabric and technique of your choosing. You must check out their denim collection made out of organic cotton and hemp, making them a perfect addition to your wardrobe. And, you can find sizes going up to 5XL on Sui.
Price Range: INR 1,000-22,000/-
ORIGANI
Petal Garden Shirt – Rose Collection
When we say organic fabrics, our mind immediately goes towards soft, subtle colors and earthy tones. Tanu Thakur Goel’s Origani is here to break that with sustainable clothing in colors that pop with a minimally chic charm. She uses materials like khadi, cotton, hemp, silk and linen which are not just eco-friendly but also skin-friendly. Their exquisite range of casual wear of tops, shirts, dresses, co-ord sets and jumpsuits, etc. will win your heart. You must especially check out their Rose collection, which offers a whimsical touch with intricate hand embroidery.
Price Range: INR 3000-33,000/-
Maati by Neha Kabra
White Pleat Top with Block Printing
Maati means soil, and that explains the brand’s ethos, clothing with minimal carbon footprint that mixes back with soil. Coming out of Udaipur, Neha Kabra is all about promoting sustainable and circular fashion. The colors used for dyeing and block print is all natural and environmentally friendly. Even the packaging used by the label is sustainable and completely biodegradable. You must check out their range of fun and stylish tops and dresses that are prefect for your casual outings.
Price Range: INR 900-5,800/-
These were some of our latest finds of home-grown women-owned casual wear brands that are celebrating sustainability and minimalism, and are pocket-friendly as well. By supporting these brands you are not only supporting the environment, but also showing your support for local, women-led businesses.
Also Read: It’s time to ditch the LBD for the new fashion trend – “The Little White Dress”
Also Read: Can Positive Affirmations change your life? Insights from Expert