For a very long time, women’s bodies have been the talk of the town if they do not meet the ridiculously high standards when it comes to appearances. But the tide is slowly shifting to make inclusivity more tangible with many fashion brands bringing in bigger sizes in all their clothing. Whether it is for yourself so you can finally dress in your authentic aesthetic, or to empower someone you love, here are 5 women-led, size-inclusive fashion brands that are supporting body positivity.
1. Half Full by sisters Rixi and Tinka Bhatia
The sister duo Rixi and Tinka Bhatia founded their fashion label Half Full in 2017 after they experienced a lack of options in clothing for curvy women. This brand has removed ‘L’ from their sizing chart and substituted it with ‘C’, offering sizes C1 to C7 after medium (M). If you are used to dull clothing choices with an undefined form, this size-inclusive fashion brand’s designs come in with a fresh perspective and provide form-flattering pieces. In categories of tops, dresses, co-ords, bottoms, jackets, and kaftans, there is a myriad of colors available, with variations of their flower motif embroidered beautifully on every piece. Celebrities like Vidya Balan and Neha Dhupia have been spotted wearing their ensembles, and you can get your own from their website.
Price range – ₹5,500 to ₹59,900
2. Surbhi Gupta Official by Surbhi Gupta
Surbhi Gupta’s eponymous brand (est. 2017) strikes the right balance between minimalistic and festive in their range of ethnic attires like sharara sets and lehengas. All of this woman-led brand’s clothes are available in sizes starting from XS, up until 6XL, setting a stellar example of body positivity in the world of fashion. A variety of different colors, both light and dark, embellishments with sequins and mirrors, and symmetrical motifs span Surbhi’s designs. Block prints and tie ‘n dye styles inspire this Pearl Academy alum the most, and feature in nearly all of her clothes. Check out this brand’s website to place an order.
Price range – ₹13,500 to ₹75,500
3. Doodlage by Kriti Tula
Doodlage, founded by Kriti Tula in 2012, is not only one of the fashion brands at the forefront of body positivity, but it is also a zero waste label. This woman-led brand’s size charts hosts S to 6XL for all her designs. Similar styles, like abstract prints or patchwork aesthetic, span all her categories including tunics, bottomwear, and co-ord sets, among others. Kriti also upcycles her own scraps to create new pieces under the Heart To Haat sister label. A lot of her clothes provide a cinch around the midriff to accentuate the body shape, instead of hiding it in a baggy outfits. Visit their website to browse their size-inclusive fashion collections.
Price range – ₹1,800 to ₹16,000
4. Rannglabel by Vandana Khera
Vandana Khera founded Rannglabel in 1994, with her sister, Seema, to follow her passion for design. After graduating from Delhi University with a Mathematics degree, she pursued a two-year Fashion Designing course from YWCA. This size-inclusive fashion brand’s vision is to make stylish clothes available to every woman and that is why they offer a wide range of sizes to support body positivity. From everyday clothing like tops, dresses, and co-ord sets, to more celebratory attires like lehengas or gowns, all of these are available from sizes XS to 4XL. Their aesthetic is leaning more towards comfortable and chic when it comes to the casual attire in mainly soothing pastel tones, while the festive range sports options in jewel tones. Place your order on their website.
Price range – ₹1,499 to ₹28,899
5. Angrakhaa by Vishakha Bhaskkar and Asana Riamei
If you have been looking longingly at trendy designs and wishing for them to be in your size, Vishakha Bhaskkar and Asana Riamei’s Angrakhaa is your one stop size-inclusive shopping destination. Founded in 2018, this women-led brand has backless dress, skirts with fringes, corset tops and more in sizes XXS to 5XL. The first principle of body positivity is to accept and flaunt your figure instead of hiding it, and Vishakha and Asana do it wonderfully by incorporating modern styles into the realm of fashion for curvy women. They even appeared on Shark Tank India and secured a deal with Amit Jain. Shop for their vibrant and stylish clothes on their website.
Price range – ₹1,299 to ₹6,999
With the changing perspective and evolving beauty standards, it won’t be long before women will no longer be judged for the shape of their bodies. Whether it is starting a size-inclusive fashion brand, or buying a piece of clothing that flatters your shape, every step counts when it comes to the phenomenon of body positivity.
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